a.lign body Inc. Privacy Policy
Last Updated: March 12, 2025
Welcome to a.lign body Inc. (“a.lign,” “we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites (https:// alignpilates.co), use our mobile applications, or engage with any of our online or in-person services (collectively, the “Services”).
By accessing or using the Services, you agree to this Privacy Policy. If you do not agree, please discontinue use of our Services immediately.
1. Information We Collect
We collect information from and about you in several ways, including:
1.1 Personal Information
When you create an account, make a purchase, or interact with a.lign, we may collect: ● Name
● Email address
● Telephone number
● Mailing or billing address
● Date of birth
● Account credentials and login information
1.2 Billing Information
If you purchase a subscription or make a payment, we may collect payment details through our trusted third-party processors such as Stripe, Apple Pay, and Shopify. We do not store your full payment card details; they are processed securely according to PCI-DSS standards.
1.3 Device & Usage Data
We automatically collect information through cookies, analytics, and similar technologies, including:
● IP address
● Browser type and device identifiers
● Operating system
● Pages visited and time spent on our site
● App activity logs
● Referring and exit pages
We use Google Analytics, Meta Pixel, and Mixpanel to analyze usage patterns and improve our Services.
1.4 Marketing & Communications Data
We collect information about your marketing preferences, referral codes, and affiliate interactions through platforms such as Klaviyo, Meta, and Google Ads.
1.5 Fitness & Health Information
In the future, if we collect optional fitness-related information (e.g., goals, injuries, health metrics, or preferences), we will only do so with your explicit consent and will protect such data as sensitive personal information, including not using such data for advertising or profiling purposes
2. How We Use Your Information
We use your information to:
● Provide and maintain our Services
● Manage your account and subscription
● Process transactions and payments
● Communicate updates, technical notices, and support messages
● Send marketing or promotional materials (with your consent where required) ● Analyze engagement to improve product offerings
● Detect, prevent, and address security or technical issues
● Comply with legal and regulatory obligations
We do not sell or share your personal information for targeted advertising or profiling.
3. Legal Bases for Processing (EU/UK Users)
For individuals located in the European Union or United Kingdom, we process personal data under the following legal bases:
● Contractual necessity – to provide you with the Services you request ● Legitimate interests – to operate, improve, and secure our business
● Consent – for marketing or optional health-related data
● Legal obligation – to comply with applicable laws
4. How We Share Information
We may share your information with:
● Service Providers and Vendors (e.g., Shopify, Klaviyo, Stripe, Mixpanel, Intercom) who assist with hosting, analytics, communication, and payments
● Marketing Partners such as Meta and Google Ads to measure and optimize campaigns ● Affiliates or Successors in the event of a corporate transaction, merger, or sale ● Legal and Regulatory Authorities where required by law or to protect our rights We do not sell your personal information.
5. Cookies and Tracking Technologies
We use cookies, pixels, and local storage to personalize content, analyze traffic, and enhance user experience.
You can opt-out, manage, or disable cookies in your browser settings.
By continuing to use our Services, you consent to the use of cookies as described in this Policy.
6. Data Retention
“We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide services, comply with legal obligations, resolve disputes, maintain security, and enforce our agreements. Retention periods vary depending on the type of data, the nature of our relationship with you, and applicable legal or regulatory requirements.
7. Data Security
a.lign uses administrative, technical, and physical safeguards to protect your information against unauthorized access, loss, misuse, or alteration. However, no system is completely secure, and
we cannot guarantee absolute protection of your data. In the event of a data breach affecting your personal information, we will notify you in accordance with applicable state and federal data breach notification laws.
8. International Data Transfers
As a U.S.-based company operating globally, your information may be transferred and stored in countries outside your residence, including the United States, that may not offer the same level of data protection as your home country Where required, we use Standard Contractual Clauses (SCCs) or equivalent safeguards to ensure adequate protection of international data transfers.
9. Your Rights and Choices
Depending on your jurisdiction, you may have rights to:
● Access a copy of your data
● Correct inaccurate information
● Request deletion (“Right to be Forgotten”)
● Restrict or object to processing
● Data portability
● Withdraw consent for marketing
To exercise your rights, contact us at digital@alignpilates.cowith the subject line “Privacy Request.”
We may verify your identity before processing requests. We verify identity by matching identifying information you provide with existing records.
10. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
● Know what personal data we collect, use, and share
● Request deletion of your personal information
● Opt out of “selling” or “sharing” personal data (we do not sell data)
● Non-discrimination for exercising privacy rights
a.lign complies with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
11. Children’s Privacy
Our Services are intended for individuals 18 years and older. We do not knowingly collect data from anyone under 18. If we learn we have inadvertently collected such data, we will promptly delete it.
12. Links to Third-Party Sites
Our Services may contain links to third-party websites or applications. We are not responsible for their privacy practices or content. We encourage you to review their policies before providing personal information.
13. SMS Communications (One‑Time Passcodes)
We use SMS text messages only to send one-time passcodes ("OTPs") and other strictly transactional messages necessary to authenticate users and secure accounts. We do not send marketing or promotional messages via SMS.
Opt-In / Consent. Users opt in in our mobile application by selecting phone authentication, entering their phone number, and tapping "Continue" after being presented with a disclosure that explains the purpose of the message (OTP), message frequency, applicable charges, and how to get help or opt out.
Message Frequency. One message per authentication request (user-initiated). Additional messages are sent only if the user initiates another authentication request.
Fees. Message and data rates may apply.
Opt-Out and Help. You can opt out of SMS at any time by replying STOP. For help, reply HELP or contact us at digital@alignpilates.co. After opting out, you may no longer be able to use SMS based authentication and may need to use an alternative login method.
No Sale or Sharing for Marketing. We do not sell phone numbers, and we do not share phone numbers or SMS consent with third parties or affiliates for their marketing or promotional purposes.
14. Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices or for legal, operational, or regulatory reasons. Updates will be posted on this page with a revised “Last Updated” date.
Material changes will be communicated by email or in-app notification where required. 15. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact:
a.lign body Inc.
6045 Mossbank Dr
Rancho Palos Verdes, CA
Email: digital@alignpilates.co